Even if you consider yourself to be Internet savvy, starting your own online business can be an incredibly daunting task. There is so much to do and if you are the only one doing it, you might feel like the end goal is impossible. You may consider hiring an SEO services company which can be beneficial but not until you fully understand what it is that you are hiring them to accomplish. Once you get yourself started, hiring an SEO services firm is a great idea but in the meantime, you can get started with a few ways to optimize your website beforehand!
The following are a few easy ways that you can get started before you bring in the help.
- Write articles and use them to market your business online. You need to make sure that the articles you are writing are relevant to your website, which shouldn’t be too hard since you are likely an expert in your own topic! If you do not have the time to do this, finding article writers to outsource these too is pretty easy as well. You can post articles in many places – free online directories, blogs and forums.
- Keyword Optimization is also a great way for you to boost your search engine ranking and once you get the hang of it, it can be pretty simple. You will need to start out by optimizing your websites for keywords that are relevant to your industry. When thinking of keywords, think of the type of terms that people would use if they were looking to find your website online. Put yourself in the shoes of the customer. Make sure your website has these keywords because this is the main way that search engines will deem you important or not. Make sure not to have too many keywords (this is known as keyword stuffing) because you will be negatively penalized. The more natural sounding, the better!
- Start linking! You can use outbound links on your site to lead customers to other useful sites and in return, you can get inbound sites from related sites. You can place internal and external links pretty much anywhere but make sure you focus on something specific. Putting links anywhere doesn’t help you.
- Connect with people! Use online communities, networks and forums to connect with people that are interested in what you have to offer. This is a great way to spread your message and gain trust from people who could later on become customers and marketers for you.
These are just a few ways to get started with your SEO services but they are a great way for a business owner to dip their foot in the pool before hiring help!